Coffee in an Instant.

For some, coffee is a daily ritual meant to be lingered over. They rise early enough to practice the quiet ceremony of a pour-over, or they pause long enough to sit with a demitasse of espresso, warm in the hand. But for millions of Americans, coffee has a different purpose entirely: it is meant to be ready now. It’s fuel for the commute, the job site, the office desk—something hot, aromatic, and immediate. Something you can pour, step outside, and walk out the door with in an Anthora cup, steam curling into the morning air.

Instant coffee has long suffered for this urgency, and not without reason. For decades it deserved its reputation as thin, bitter, and forgettable. But instant coffee today is no longer what it once was. Rather than being ground beans, it begins as real, carefully brewed coffee—stronger and more concentrated than a typical cup—then gently dehydrated into granules or powder. As specialty roasters and small-batch producers have entered the category, instant coffee has quietly evolved. Made from quality beans and thoughtfully processed, these modern versions can deliver real body, aroma, and character. No, it may not replace your favorite French press at home—but when fresh brewing isn’t an option, it’s a cup you can take to go, in good company, and without regret.

Dedicated to preserving the legacy of the iconic Anthora coffee cup – a true symbol of New York City’s street culture, corner delis, and daily rituals – NY Coffee Cup celebrates its enduring design, cultural significance, and place in coffee history, both in NYC and beyond.