Vassilaros Coffee Meets the Anthora Cup.

Savoring a cup of Vassilaros & Sons coffee served in the original blue-and-white Anthora cup – iconic with its Greek key design, amphora urn, and the stirring motto, We Are Happy to Serve You, feels like drinking a piece of New York’s living history. For over a century, Vassilaros has roasted coffee for diners, delis, and street carts across the city, grounding New Yorkers through landmark construction, Wall Street frenzy, and the daily rhythm of subway commutes. The first handle-free to‑go cup of its kind fits New York’s go-getter ethos, letting commuters carry their coffee while dashing to early meetings or late-night shifts.

Pausing on a bustling street with that aromatic Vassilaros brew in an Anthora cup is a ritual that transcends taste: it’s a sensory bridge to midtown delis, timeless neighborhoods, and tangled subway platforms lit by flickering fluorescents. That simple paper cup, now a cultural symbol through cameo roles in countless films and TV shows, whispers Greek immigrant pride, city hustle, and human stories layered over cobblestone and concrete. In every steaming sip, there’s a quiet celebration of immigrant grit – a nod to John Vassilaros’s original promise and the promise of another day fueled by familiarity, consistency, and unmistakably New York coffee.  

Dedicated to preserving the legacy of the iconic Anthora coffee cup – a true symbol of New York City’s street culture, corner delis, and daily rituals – NY Coffee Cup celebrates its enduring design, cultural significance, and place in coffee history, both in NYC and beyond.