Wake Up and Smell the Coffee.

Few things are as universally stirring as the aroma of freshly brewed coffee – it doesn’t just fill a room; it stirs the soul. Before the first sip ever touches your lips, it’s the scent that does the heavy lifting: warm, earthy, and layered with subtle notes of toasted nuts, cocoa, spice, or even fruit. The olfactory experience is primal, bypassing logic and tapping directly into memory and mood. One whiff and you're suddenly wide-eyed, a little more alive, and already halfway to hopeful.

The allure of coffee is as much about its perfume as its flavor. In fact, scientists say more than 800 aromatic compounds can be released during the brewing process, making coffee one of the most complex and intoxicating sensory experiences in the world. That complexity is why the smell of coffee can comfort, seduce, or energize depending on the moment. It’s why we linger a little longer over a cup, inhaling before we drink. And if you're on the move, the ritual doesn’t have to wait – fill your Anthora paper cup to the brim, and let the fragrance follow you into the day.

Dedicated to preserving the legacy of the iconic Anthora coffee cup – a true symbol of New York City’s street culture, corner delis, and daily rituals – NY Coffee Cup celebrates its enduring design, cultural significance, and place in coffee history, both in NYC and beyond.